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The Basics of Nonprofit Management & Executive Leadership, Part II
In “The Basics of Non-profit Management & Executive Leadership, Part I,” we discussed the importance of hiring a
well-rounded staff, knowing the ins-and-outs of fundraising, and learning to both expect hard work and reward it too.
In Part II, we will be providing you with four additional tips that can help the Executive Leaders of non-profits keep
their organizations running smoothly and effectively:
- Stay Organized. Develop ways to efficiently manage multiple projects at once. Maintain an organized shared server
where every staff member knows where to locate any given file (this can include establishing a document and file naming
convention). Create special email addresses for recurring project-based work that will assist you in keeping clear
boundaries between your many projects; for example, if your non-profit hosts webinars, use webinar@yourcompanyname.org
for all webinar-related communications and only check this inbox when you are ready to manage the webinar. Likewise
for other projects, such as your organization’s newsletter, gala, fundraiser, etc.
- Make time to network. When time allows, attend industry events to gain visibility for your non-profit. If you regularly
attend functions, bring with you a sign acknowledging your sponsors and bearing your organization’s branding. You may
also wish to consider serving as a featured speaker at affiliate events to cultivate the perception that you (and your
non-profit by extension) are thought leaders and industry experts.
- Don’t burn out. Do you work sixty hour weeks or more? Do you come in on weekends to take care of projects that
you simply couldn’t complete during the workweek? Do your work contacts have your personal cell number and call you
anytime, day or night? No matter how much time you invest, does the work continue to pile up? With multiple demands
upon an Executive Leader’s time, it is easy to burn out. While it may be difficult sometimes to look beyond the stacks
of work, it is important that you keep yourself healthy and balanced. Remember that your staff will look to you to
set the pace of your organization, as well as its boundaries. Make time to avoid work-related burn out and you will
find yourself more focused, more efficient, and more effective than ever.
- Cultivate a positive relationship with your Board of Directors. At the end of the day, your staff reports to you, and
you report to your Board. Ensure that you maintain a positive relationship with your Board and its Chair, as they will
often have the power to select the organization’s Executive Leadership, as well as the connections to assist you with fundraising.
Although Executive Leaders at non-profit organizations often have a challenging road ahead of them, they can develop
the skills and experience required to effectively navigate the non-profit sector and come out on top. With the proper
approach and strategy, non-profit Executives can lead their organizations to success.
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