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Technology Trends: Highlights of Mary Meeker’s Annual Internet Trends Report For 2017
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Technology Trends: Highlights of Mary Meeker’s Annual Internet Trends Report For 2017 - Executive Leadership Articles

Technology Trends: Highlights of Mary Meeker’s Annual Internet Trends Report For 2017

Executive Leadership Articles

Technology Trends: Highlights of Mary Meeker’s Annual Internet Trends Report For 2017

Mary Meeker is a prominent venture capitalist with Kleiner Perkins Caufield & Byers, author of an annual report on technology trends. Last week, the 2017 version of Meeker’s report was released, a much-anticipated must-read for avid tech observers everywhere. This year’s presentation totaled 355 slides, a hefty read for the casually curious, so here’s a rundown of the more interesting highlights of trends in three key areas to keep an eye on, according to Meeker.

On general internet use and advertising:

  • Global internet use is still on the rise, but the rate of growth is holding steady at 10% from year to year. In the U.S., internet usage is increasing 4% per year.
  • Smartphone shipments worldwide are slowing, now at 3% increase per year vs. nearly 80% increase from 2009 to 2010.
  • Slightly less money is being spent on desktop advertising, but mobile advertising continues to grow.
  • Money spent on TV advertising will be overtaken this year by money spent on internet advertising, something that has never happened.
  • Lines are blurring between ads, content, products, and transactions. Many ads are points of sale right in mobile apps, where consumers can purchase products without leaving sites or apps.

On social media and gaming:

  • Social media is still driving accountability and improving customer service.
  • Retail brick-and-mortars are closing all over while Amazon is opening them.
  • Gaming continues to increase in scope, with participants playing and watching millions of other players online.
  • Gaming provides several yet-untapped possibilities for complex educational goals, including time management, data analysis, and teamwork.
  • Interactive gaming is the motherlode of tech product innovation AND modern learning.

On media streams:

  • In online streaming services, 42% of users converting to premium plans do so as conversions from free trials. 29% do it to get rid of ads. 27% cite mobile access as a reason. 24% say it’s freedom in listening choice.
  • As cord-cutting continues and users get rid of old cable subscriptions, the price of cable services is cited by most cutters: 80%. The availability of programming via streaming services is offered as a reason by 48%.
  • Spotify accounts for 20% of global music industry revenue. It didn’t exist 10 years ago.
  • Spotify’s recommendation engine has users listening to 40% more artists per week. It serves not only as a channel for content, but it is driving users to new content.
  • Netflix’s streaming service accounts for more than 30% of home entertainment revenue. It accounted for 0% ten years ago.
  • Snap (formerly Snapchat) is ramping up its original short-form content.

There’s clearly room for some debate on many of the more predictive trends. People have been predicting for decades the disruptive impact technology will have on formal education, with scores of providers seeking big bites out of the educational pie, but most of the seers have had exaggerated visions of classrooms. For a variety of reasons, realities don’t connect with predictions, and understanding why is very likely the key to knowing where to direct one’s energies.

Reference Link:
Meeker’s 355-slide deck: http://www.kpcb.com/internet-trends

 

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Technology Trends: Highlights of Mary Meeker’s Annual Internet Trends Report For 2017 - Executive Leadership Articles

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