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Executive Strategies: Marketing Tips To Ensure Success
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Executive Strategies: Marketing Tips To Ensure Success - Executive Leadership Articles

Executive Strategies: Marketing Tips To Ensure Success

Executive Leadership Articles

Executive Strategies: Marketing Tips To Ensure Success

Whether you are an Executive Leader with a full marketing team in place, a Marketing Director, or no budget for a Marketing staff, it is always beneficial for executives to possess working knowledge of marketing strategies in order to provide executive-level direction and elevate their company’s profile. Here are several tips for managers, directors, and company executives to assist them in bolstering their marketing knowledge and skills:

  • Utilize Social Media to Spread Brand Recognition and Connect with Your Customer Base: In today’s competitive world of online marketing, most companies cannot afford to limit their sales presence to offline marketing. With the creation of popular sites like Facebook, Twitter, and LinkedIn, which connect millions of users (and potential clients) with companies, those firms that have yet to take advantage of these powerful online marketing tools are neglecting viable avenues of outreach and exposure.
  • Monitor Your Company’s Online Presence and Keep Up-to-Date with Your Industry: Tools like Google Alerts can monitor the internet for breaking news articles, press releases, and other relevant notifications about your company and industry and deliver them directly into your inbox, enabling you to track what consumers and critics are saying about your company—and help you monitor the buzz about your competitors as well. Keep in mind that when setting keywords, you should think creatively about different search terms that commonly come up in industry-specific articles. Tools like Google Alerts, while not infallible, can help keep you informed about your online presence and industry innovations, as well as complement your existing marketing strategies and outreach efforts.
  • Add a Clear Action for Clients to Take at the End of Your Communications: You can have the most enticing product pitch imaginable, but if you don’t provide clients with a clear action to take (for example, “Reserve your grill today,” or “Buy your oven now”), along with the information they need to take it (a link to your purchasing page, your sales phone number, etc.), clients will most likely not act. In the non-profit world, this is sometimes known as a “Call to Action” and inspires people to do something (donate, visit their website, watch their video, etc.). This same concept is equally as effective in sales.
  • Be Memorable: Ensure that your sales team can articulate what your company sells in an unforgettable way. For example, at trade shows, buyers meet hundreds of suppliers in a blur of products and marketing pitches that often blend together. If your sales team can’t present your company quickly and memorably, whether it’s through a pithy tagline, an elevator pitch, or marketing materials, you risk being forgotten.
 

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