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Book Review: She Means Business: Turn Your Ideas Into Reality and Become A Wildly Successful Entrepreneur by Carrie Green
Author Carrie Green set up her first business during her first year in law school at age 19. It was an online cell phone unlocking business she launched before she really knew what phone unlocking was or how to conduct business online. In She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur (Hay House UK, 2017), Green tells the story of how personal drive, open-mindedness, and hard work led to $50,000 in monthly online revenue within a couple of years, while she was still a full-time law student.
In remarkably accessible storytelling prose, Green’s message to her readers is that their success is pretty much a done deal, as long as they are willing to accept it and to work toward the future awaiting them. The book is divided into three parts: She Shows Up for Her Dreams, She Gets Herself Out There to Shine, and She’s Unstoppable.
One might assume from these titles that the book isn’t exactly a nuts-and-bolts toolbox for getting a new business off the ground, and one would be correct. Rather, Green approaches entrepreneurship as a state of being, with advice for dealing with different turns on the road to owning one’s own company. “Ultimately, we’re here right now,” she writes. “We’re living, breathing people who have incredible opportunities at our fingertips. If that doesn’t scream at you, ‘SPEAK UP, SHOW UP, BE AMAZING,’ then I don’t know what will. In this crazy and amazing universe, that quite frankly we humans don’t understand, we exist here on Earth for such a limited time, so make it count, and don’t listen to people who think it’s not possible.”
This turn-your-dreams-into-reality pitch probably tells you all you need to know about whether it’s for you, and most of the time we’d have moved along to something else on the shelf. Yet other, more recognizable books in the section reminded us that our most well-known entrepreneurs had a combination of good ideas and a certain mindset helping them deal with the pitfalls of launching their start-ups. For some, the mindset centered around being close to influential people, while for others it meant learning everything possible about their fields, while others simply refused to take no for an answer.
Green doesn’t help much in the area of having good ideas, but it goes full-steam on having the right mindset. HOW do you get next to influential people? How do you learn everything possible about your field? How do you refuse to take no for an answer? She doesn’t exactly answer these questions either, but she does coach you up to go get the answers you need, if you are trying to find your space in the business landscape but don’t have a compass or roadmap.
Here is where Green’s book (and her website, Female Entrepreneur Association International) is valuable to certain entrepreneurs. For the person just starting out but clueless about how to begin, or the person with a great idea and nothing else, or the person who benefits from a community of people going through the same travails on the road to business success, Green offers a comforting mentorship of sorts. Her book reads like a series of pep talks, and her Instagram stream is a combination of go-get-it messaging and personality branding. The book includes a link to extra online branded content.
Green’s approach may not be for everyone. But it seems to work well for some, and because Green reaches out especially to women who may not have formal business schooling, we think she’s onto something. Anyone trying to empower women to find success where success has seemed like an exclusive club with a secret handshake, as long as she’s on the level (and Green appears to be sincere), is doing something good.
Note: We purchased the Kindle edition of this book on September 12, 2018, and as of this writing, it is no longer available in this format. It is still available in paperback.
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